Dynamo Dresden strengthens its rules
By OnzeActu · · 5 min read
Dynamo Dresden has decided to strictly restrict access to its stadium for influencers and content creators wishing to broadcast match footage for profit. A regulatory adaptation motivated by the protection of commercial rights.
Why it matters
This decision by Dynamo Dresden underlines the growing importance of image rights in modern football, particularly in the 2. Bundesliga. By restricting influencer access, the club aims to protect its commercial agreements with broadcasters, ensuring that revenue generated from image rights is not compromised. This could also influence other clubs in the league to adopt similar policies to safeguard their financial interests.
Context
Dynamo Dresden, a historic club in the 2. Bundesliga, has taken this measure to protect its commercial rights and those of its broadcasters. By restricting influencers' access, the club seeks to maintain control over the broadcast of content related to its matches, which could have implications for the way football is covered and shared on digital platforms.
Key points
- Dynamo Dresden strengthens its rules.
- Dynamo Dresden has decided to strictly restrict access to its stadium for influencers and content creators wishing to broadcast match footage for profit.
- Dynamo Dresden weert vloggers and influencers at the stadium.
Concretely, any photo, audio, video or any other media format intended for commercial use or monetization on social networks must be previously validated by the club management, or by the stadium manager. This new version of the regulation specifies that this ban does not only concern traditional media, but also new digital players such as vloggers and influencers, many of whom relay the atmosphere of forums on the internet.
This change results from the fact that the image rights for Dynamo Dresden's home matches contractually belong to the official broadcasters of the 2. Bundesliga. Therefore, any unauthorized commercial use would be in breach of these agreements. The club explains that the proliferation of content filmed and then broadcast on the web by unauthorized people has pushed management to act, in agreement with its media partners.
Image
Faced with the explosion of publications by supporters or influencers taking advantage of the visibility offered by major sporting events, Dynamo Dresden intends to regain control of its image and protect its commercial partners. According to the club, this was a recurring point of tension for several seasons, with certain images circulating without control and generating revenue for third parties outside the official structure.
From now on, anyone wishing to introduce cameras, cameras or smartphones to produce commercial content must request written approval. In the event of a breach, disciplinary measures and exclusion from the enclosure may be applied.
This initiative, which is part of an underlying trend in Germany and elsewhere in Europe, underlines the growing importance of image rights and the rigorous management of content generated within stadiums. Dynamo Dresden thus hopes to preserve the integrity of its events while guaranteeing its partners exclusivity in accordance with contractual commitments.
The rest
In the future, influencers and content creators wishing to cover Dynamo Dresden matches will have to navigate a more rigorous authorization process. This could lead to a decrease in independent media coverage of events, but also an increase in the quality of content broadcast, since only creators who have received approval from the club will be able to share their experiences. The club will likely continue to monitor the impact of this new rule on its relations with the media and commercial partners.
Frequently asked questions
What are the new rules regarding influencers at Dynamo Dresden?
Influencers, vloggers, streamers and content creators may no longer record or publish content for commercial purposes at the Rudolf-Harbig-Stadion without prior written permission from the club.
Why has Dynamo Dresden tightened its rules regarding influencers?
This change results from the fact that the image rights of Dynamo Dresden's home matches belong to
are contractually binding to the official broadcasters of the 2. Bundesliga, and any unauthorized commercial use may infringe these agreements.
Who confirmed this new regulation at Dynamo Dresden?
The club's management confirmed this new regulation, in agreement with its media partners.
What are the consequences for influencers who do not respect these new rules?
Influencers who fail to follow these rules may be barred from club events and face legal action for image rights violations.
When will these new rules come into effect?
The new rules are already in force and apply immediately at Dynamo Dresden's home events.