Lanna back at Sampdoria: “Here to pass on
By OnzeActu · · 4 min read
Marco Lanna returns to Sampdoria as Brand Ambassador and promises to put the club back at the center of supporters' lives, building on the legacy of Paolo Mantovani.
According to Tuttomercatoweb.
Why it matters
The return of Marco Lanna to Sampdoria as Brand Ambassador is significant for the club, especially in the current context of Serie B. Building on the legacy of Paolo Mantovani, Lanna aims to strengthen the bond between the club and its supporters, which is crucial to revitalize fan engagement in a period where Sampdoria seeks to regain its place in Italian football.
Key points
- Lanna back at Sampdoria: “Here to pass on.
- Marco Lanna returns to Sampdoria as Brand Ambassador and promises to put the club back at the center of supporters' lives, building on the legacy of Paolo Mantovani.
- Lanna torna alla Sampdoria: "Qui per trasmettere i valori che ci ha insegnato Mantovani".
Sampdoria announced yesterday the return of Marco Lanna to the Genoese club: the former player and ex-president Blucerchiato will take on the role of Brand Ambassador. The announcement was made at a press conference, in the presence of Lanna and Corporate CEO Claudio Morelli, who presented the outlines of this new mission.
Claudio Morelli recalled the symbolic importance of Lanna's comeback: “Marco is returning home. The first reason is that he is a player who made the history of our club. He was a present president in difficult times, he put face on for all the sampdoriani. » These words underline the management's desire to rely on a known and respected figure to strengthen the link between the club and its supporters.
For his part, Marco Lanna expressed his gratitude to the ownership and management. “I thank the ownership, represented by Tey, and President Francesco De Gennaro for this opportunity. It’s an opportunity to bring back a little of the Samp values that Paolo Mantovani taught us, our family,” said Lanna. He then insisted on the importance of an increased presence of the club in the daily life of supporters: “Samp must be present within Genoa, among its fans; it must be more present in the daily life of supporters, sympathizers and all those who love blucerchiate colors. »
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The role of Brand Ambassador entrusted to Lanna is part of a strategy of reconciliation and proximity: giving the club a visible presence again and strengthening the feeling of belonging around the team. During the conference, Lanna also presented his vision and discussed initiatives to develop to bring Sampdoria closer to its supporters, without however detailing specific projects immediately.
This return comes as Sampdoria, a historic Genoa club playing in Serie B, seeks to rebuild its identity on and off the pitch. By choosing a local figure, management seeks to combine memory and future project to restore the relationship with fans.
Marco Lanna, known for his career at the club as a player and then for his mandate as president, thus finds an institutional role but resolutely focused on communication, representation and rapprochement with the Sampdoriana community. Its mission as Brand Ambassador will now be scrutinized by supporters and observers, attentive to how the club will cultivate this heritage and translate it into concrete actions.
The rest
In the coming months, Marco Lanna is expected to implement initiatives to increase the visibility of Sampdoria in the daily lives of supporters. This could include community events and awareness programs, aimed at strengthening the club's identity within Genoa and mobilizing fans around Sampdoria's traditional values, particularly in Serie B.
Frequently asked questions
What was announced regarding Marco Lanna?
Sampdoria has announced the return of Marco Lanna as the club's Brand Ambassador.
Who confirmed Marco Lanna's return to Sampdoria?
The announcement was made at a press conference by Marco Lanna and Corporate CEO Claudio Morelli.
Why is Marco Lanna returning to Sampdoria now?
His return aims to strengthen the bond between the club and its supporters and to bring back the values of Sampdoria.
What changes does Marco Lanna want to make as Brand Ambassador
?
Lanna wants to increase the presence of the club in the daily lives of supporters and strengthen the feeling of belonging.
What is Claudio Morelli's role in this announcement?
Claudio Morelli underlined the symbolic importance of Lanna's return and presented the outlines of his new mission.