Napoli unveil their third jersey for the season
By OnzeActu · · 5 min read
Italian club SSC Naples has unveiled a new third jersey for the 2026/2027 season. Dominated by the color red, this set pays homage to two major dates in Neapolitan history: the centenary of the creation of the club and the 40th anniversary of the first Italian championship title won during the 1986/1987 season. This choice of color evokes memories as much as the popular emotion of Naples.
According to Championship.
Context
SSC Naples, an emblematic Serie A club, has a rich and exciting history, marked by memorable successes, notably the Scudetto won in 1987 with Diego Maradona. The new jersey, 'Tutto il Rosso di Napoli', continues this tradition while seeking to strengthen the club's popular identity in Naples. This jersey could also play a role in the club's marketing strategy to attract new supporters and retain old ones.
Why it matters
The launch of the SSC Naples third kit for the 2026/2027 season is significant as it celebrates the club's centenary and the 40th anniversary of its first Serie A title. This bold red jersey not only represents a break from the club's traditional colors, but also a tribute to the emotions and cultural identity of Naples. By integrating historical elements, the club strengthens its connection with its supporters and its heritage in Italian football.
Key points
- Naples unveils its third jersey for the season.
- Italian club SSC Naples has unveiled a new third jersey for the 2026/2027 season.
- Prepare the three-part package for the season-2026/2027.
SSC Naples formalized this Thursday the release of its third jersey for the 2026/2027 season, called “Tutto il Rosso di Napoli”, translated as “Napoli all in red”. Through this daring clothing choice, the transalpine club is celebrating two major historical events: the centenary of the club's founding, but also the fortieth anniversary of its very first victory in Serie A during the 1986/1987 season, one of the greatest feats of Neapolitan football.
The jersey, plain and flamboyant, deliberately marks a break with the traditional azure colors of Napoli. According to the press release published on the club's official website, this red embodies both the memory and the emotions shared by supporters for a century. “The color red is not just a simple reminder of the past,” explains SSC Naples, “it is a feeling conveyed first by the Neapolitan people and only then by the team, a symbol of greatness that continues to expand in every neighborhood, in every house and in the heart of every inhabitant of Naples, between the blue sea and the heat of the volcano,” relates the press release.
Image
On the occasion of this centenary, the club wanted to give a nod to an unforgettable page in its history, embodied by the legendary Scudetto of 1987, won with Diego Maradona. However, this red design, rarely worn by Naples in its recent history, also aims to recall the strong popular and passionate identity of southern Italy, perpetuating the link between the team, the city and its traditions.
While major European clubs have increased the number of launches of new jerseys in recent years to bring their communities together and make an impression, Napoli has chosen to inscribe its history and its roots in this new tunic. This presentation immediately aroused the curiosity and enthusiasm of fans, impatient to see their players take to the pitch with these symbolic colors.
This third jersey will be worn during certain matches of the 2026/2027 season, notably for large posters and commemorative matches, and it is already establishing itself as a collector's item for supporters, both an object of celebration and a symbol of Neapolitan heritage.
The rest
As the 2026/2027 season approaches, SSC Napoli could see an increase in excitement around their new jersey, which could translate into increased sales and increased support from fans. The club is also likely to continue to highlight its rich history and past successes, particularly in relation to the 1987 Scudetto. The team's performances in Serie A will also be scrutinized, as the jersey could become a symbol of their quest for further success.
Frequently asked questions
Which jersey was unveiled by Naples for the 2026/2027 season?
Naples has unveiled its third jersey for the 2026/2027 season, entitled “Tutto il Rosso di Napoli”, which is a centenary tribute in red.
Why did Napoli choose a red color for their new jersey?
The color red celebrates the centenary of the club's founding and the fortieth anniversary of its first Serie A victory in 1986/1987.
Who confirmed the launch of the new Napoli jersey?
SSC Naples has formalized the launch of its new jersey through a press release published on its website
official.
What are the meanings behind the new Napoli jersey?
The red jersey embodies the memory and emotions of the supporters, symbolizing the greatness and popular identity of southern Italy.
What are the main features of the Napoli jersey for 2026/2027?
The jersey is plain and flamboyant, marking a break with the traditional azure colors of the club.