Proud to B: Lega B presents its new communication project

(ANSA) - ROME, JUNE 5 - Lega B presented its new communication project, called “Proud to B”, an initiative designed to broaden the narrative of the championship beyond just the sporting result and highlight the people, territories and stories that make up the identity of the category. The project was illustrated in Parma, during the Festival della Serie A.

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“Proud to B” is based on three complementary pillars. The first, Legends, invites former champions who have marked the history of Serie B and Italian football to return and tell the human, heroic and romantic side of the category. The second, Digital Creator, targets the voices of Generation Z and millennials capable of transforming the world of Serie B into viral content on TikTok, Instagram and YouTube. Finally, Junior Reporter will mobilize young supporters who will play the role of columnists and commentators to report on the matches of their favorite team.

“Today the championships do not only compete on the pitch, but also in the capacity to generate content, emotions and belonging,” explained Paolo Bedin, president of Lega B. According to him, Proud to B aims to “transform the great narrative richness of Serie B into a continuous, authentic story capable of speaking to all generations”. (ANSA).